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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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SEARCH RESULTS FOR: One Liner

We’re excited to release the biggest update yet to our online Album Designer, focused on the things that matter most when you’re designing: control, speed, and precision. Here is a full list of what’s included in this release: Simple to use, faster and more fluid Our goal is to help you design beautiful albums easily, and you certainly can’t miss the improved performance! Even albums with many high-resolution images feel faster and more fluid: * Faster rendering * Fast movement between pages * Smoother drag-and-drop function * Reduced load times * Improved responsiveness To View More >>

This entry was posted in Product Updates by Stephen Baugh

Previous |  Contents | Next Download the eBook "That process has two distinct stages—before and after the shoot. The first sells the booking, the second is the up-sell…" High-end photographers have been selling albums profitably for as long as we’ve been in business, but for many today it seems a lost art. Why? Obviously the world has changed — "shoot-and-share" and "just the files" are seductive ideas, and so is selling online. And who needs the hassle of getting people into the studio, playing nice, offering them bubbles and selling To View More >>

This entry was posted in Marketing by Ian Baugh

A strong online presence is essential for professional photographers looking to grow their businesses, and one of the most effective ways to do that is through blogging. “Blogging” might sound a bit old-fashioned these days, but really it just means any website or page that you update regularly. It could be about your clients, your images — or interesting stories about either of those. Regularly updating your website will not only showcase your photography skills but also boost your website's search engine rankings. To drive people to your site, earn customers and make sales. To View More >>

This entry was posted in Marketing by Alexandria Baugh

We're glad to announce that Afterpay (known as Clearpay in the UK) is now supported in Workspace Client Galleries and Print Shop. Afterpay is a payment method that allows your customers to "buy now and pay later". It's particularly popular among ecommerce businesses, and, according to Afterpay, the buy now, pay later approach maximises customer purchasing power. Their retailers report as much as a 50% increase in average order value, and 2-3x more units per transaction. Read on to learn more! What is Afterpay (Clearpay)? Afterpay gives your customers a way to pay for their purchases To View More >>

This entry was posted in Product Updates by Alexandria Baugh

When's the right time for a promotion? Certainly for the holidays — so your clients can have their  beautiful printed products under the tree for Christmas. The ultimate in personal gifts! Or when the wedding season's over — and you have time to chase past clients who're still dilly-dallying about their album. And for what purpose? Maybe to turn your social media audience into paying customers. Or lapsed enquiries into future business. Or past customers into repeat business! But once you've defined your goal, what's involved? This is our take on it, but of course To View More >>

This entry was posted in Marketing by Alexandria Baugh

“Art is the most intense mode of individualism that the world has known.” – Oscar Wilde In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world. Chris Glaze is an Auckland born and raised landscape photographer who travels New Zealand and the world, exploring and capturing what the earth has to offer. How did you get started in photography? I’ve had an interest in photography from a young age. I first really took it seriously when I went backpacking for three years – To View More >>

This entry was posted in Stories by Charlotte Baugh

“Art is the most intense mode of individualism that the world has known.” – Oscar Wilde In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world. We took a deep dive into Auckland-based landscape and automotive photographer, Josh Hilliam’s mind to discuss his process of chasing down the wild coastline. How did you get started in photography? For me, photography started with playing around with a GoPro and a building obsession for aesthetic looking photos. It became a To View More >>

This entry was posted in Stories by Charlotte Baugh

Ever since digital replaced film as the photographers’ tool of choice, there’s been a rapid rise in reported cases of Photographer’s Herd Instinct Disease (PHID). Like other herd behaviors (buffalo grazing, people drinking Kool-Aid®, etc.) the symptoms of PHID include needing to hang out with the rest of the herd, think the same thoughts and do the same things. PHID is viral and highly contagious, and affects wedding and portrait photographers in particular. Although often transmitted through direct photographer-to-photographer contact, recent studies suggest that software To View More >>

This entry was posted in , , , , by Gregory Georges

In my short life I've listened to music played on 7″ and 12″ vinyl records, reel-to-reel tapes, 4-track tapes, 8-track tapes, compact cassettes, CDs, digital audio tapes, DVDs, Blu-ray discs, streaming-music services, and many digital audio formats. With each media came a new player, destined to become outdated and therefore inaccessible. There are lessons in that for photographers… A personal story about media loss, and the pain it causes Earlier this year my wife and I emptied the house where she grew up. We found her childhood box of nearly perfect 45 rpm To View More >>

This entry was posted in by Gregory Georges

Photographer Amanda King from ‘By the Horns’ lives on a sheep and beef farm in rural Canterbury, New Zealand. Her career took a turn after she took a photo of a "big hairy cow" to display in her living room. Her friends loved her 40x30 print and requested copies for themselves. She sensed an opportunity, and within nine weeks had built up a 16,000 following on Facebook. We asked Amanda about her new business venture, what inspires her about rural animals and a bit about the way she chooses to display her work. Amanda had been a school teacher for about To View More >>

This entry was posted in Stories by Alexandria Baugh